For the Basketball Africa League (BAL), I served as the motion designer across all three competition locations, spanning South Africa, Morocco, and the Finals in Kigali, Rwanda.
I developed a complete suite of in-arena motion content designed to bring energy, consistency, and visual identity to the live game experience. The work included default logo loops, custom team loops for all 12 participating teams, in-arena hype content, matchup graphics, and partnership activations.
The goal was to create a dynamic visual system that could flex across different venues and moments throughout the tournament, while keeping the BAL brand at the center of every fan-facing experience.
