During the Fall 2020 term, students in Professor Kumao’s Experimental Animation class created animations to promote the 59th Ann Arbor Film Festival (AAFF), the longest running avant-garde and experimental film festival in North America. The festival is streaming online March 23-28, 2021.
Students used a multi-draft process to create visually arresting, brand-compliant, thirty-second ads to reflect the values of the film fest. Students were required to include the festival and sponsors’ logos in their projects but were given complete artistic freedom to design their 30 second spot. 
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